Singapore Pools’ Commitment to Responsible Gambling
The Singapore Pools online platform offers accessibility and convenience to customers. They can bet on a wide variety of gambling games including lottery games like Toto and 4D, sports betting, and horse racing, all with the click of a button. This online platform also provides real-time updates and odds on all events, allowing customers to make informed decisions about their wagers.
Aside from offering a comprehensive range of gambling games, singapore pools also caters to the needs of its diverse customer base. Its website features a dedicated page for responsible gambling, which encourages its players to gamble responsibly and seek help should they be concerned about their gambling habits. It also proactively promotes responsible gaming initiatives to its staff and the public.
In addition to providing a safe and trusted environment for its customers, singapore pools also aims to contribute to the community by donating surplus earnings to worthy causes. This approach has been a key driver behind the company’s success in recent years. The company’s dedication to responsible gambling and community development has earned it recognition as a world-class responsible gaming operator.
When Yeo took over as chief executive officer of Singapore Pools, he set out to transform the organisation’s customer touchpoints. While these were traditionally counter-service based and in-person when he arrived, he quickly launched digital channels for Singapore Pools’ customers to onboard, manage their accounts, and bet online. The move to digital was a critical factor in the company’s growth, bringing about an 8.3 per cent year-on-year increase in its turnover in the last financial year.
As the company continued to grow, it became clear that it needed to invest in a robust information security management system. This led to the establishment of a dedicated Information Security team and the implementation of best practices in information security governance, risk management, and business continuity. It also enabled Singapore Pools to achieve the highest standard in Information Security Management (WLA-SCS:2012 and IEC/ISO27001:2013) for its iTOTO and Group TOTO platforms in December.
The company’s commitment to promoting responsible gambling is also evident in its efforts to foster a positive work culture. It has set up forums and employee engagement activities for its employees to discuss their concerns and ideas, which have been incorporated into the company’s ongoing strategy. In addition, it has partnered with organisations such as the National Council on Problem Gambling to raise awareness about the risks of gambling addiction.
The company’s extensive sports coverage is another reason why it is so popular among punters. They can place bets on a variety of soccer matches in different leagues, from the English Premier League to the Malaysia Cup and Spanish League. It also offers a wide selection of horse races, including the Singapore Turf Club Cup and Asian Champions League. This wide variety of options gives customers the freedom to choose their preferred betting market and make bets on events they enjoy watching. In this way, they can have a more enjoyable experience when placing their bets.