Singapore Pools’ Digital Transformation Strategy

Founded in 1968, Singapore Pools is the Government’s lottery operator, providing safe and trusted betting to counter illegal gambling activities. It is a not-for-profit organisation that channels its surplus to Tote Board to fund worthy causes that benefit people’s lives.

Singapore Pools operates a wide network of retail outlets and authorised betting centers, offering lottery games like Toto, 4D and Singapore Sweep, as well as sports betting including football and motor racing. It also provides a safe and trusted online betting service for its customers. The company is also committed to responsible gaming and aims to educate its players on playing responsibly and managing their finances while gambling.

The Singapore Pools mobile app is available to iOS and Android gizmos, allowing users to bet on their favorite sporting events from anywhere, at any time. The app offers a number of payment methods, including credit and debit cards. It also offers live betting and a variety of bet types, including singles, parlays and systems. In addition, the Singapore Pools mobile app lets users check past winning numbers and study patterns to help them win their next jackpot.

With a team of more than 5,000 employees, Singapore Pools is the nation’s largest retailer of Lottery products and the most popular choice for betting on football, horse races and motor sports. Its regulated and certified by gaming authorities around the world, and its Responsible Gaming policy emphasizes responsible play and self-regulation. The company is also an active participant in the community, supporting and sponsoring many charities.

In a rapidly evolving industry, it’s important for Singapore Pools to stay on top of new gaming trends and to keep up with regulatory compliance. The company’s digital transformation strategy aims to transform it from a traditional, legacy organisation into an agile and digitally empowered business that can be flexible in its responses to market changes.

One of the key challenges for the Singapore Pools team was to increase creativity in its workforce. To address this, the company partnered with Collective Campus to deliver a series of one day tech crash courses that empower its employees to be more innovative and creative in their work. The courses covered ideation methods, innovation theory and how to use key emerging technologies effectively.

By adopting Oracle Cloud Observability and Management, Singapore Pools can identify issues that affect its services more quickly and efficiently. This allows them to minimize downtime and disruption, reducing operational costs while ensuring that it adheres to strict gaming regulations.

As a result of using the technology, the company has seen an improvement in its ability to resolve incidents within minutes, compared to hours prior to implementation. In addition, the platform helps the company to monitor system health and manage its IT infrastructure and applications. This makes it easier for the company to manage its IT environments and keep up with the rapid growth of its business. In the future, the company plans to further streamline its operations and make them even more efficient by automating manual processes.